10 Best Influencers in Australia 
December 23, 2021 by The Fun Empire Team
Influencer marketing is a powerful tool that can be used to increase your conversion rates. They are the people who have the ability to influence others, and their opinion matters. The influencer industry has exploded in recent years, with influencers now playing an important role not only on social media but also across other platforms such as email newsletters and advertisements. In this blog post we will explore what influencer marketing means for marketers today, how it evolved over time, how influencers can help you grow your business and where to find them!
1. Lauren Curtis
|Content||Beauty, product reviews|
|Instagram Followers||1.2 million|
Lauren Curtis, a 26-year-old Australian YouTuber, produces beauty videos on everything from makeup lessons to haircare tips and product reviews. Lauren also blogs about her everyday life in personal vlogs and live streams.
2. Helen Janneson Bense
|Content||Travel, Inspirational blogs|
Over 15 years, Helen Janneson Bense was a medical naturopath and healer. She currently lives in Western Australia, where she uses her travel, style, and inspirational blog Gypsy Lovin' Light as a loving haven for people to share, inspire, and be inspired.
3. Calum Von Moger
|Instagram Followers||3.2 million|
The bodybuilding niche is extremely lucrative on Instagram, with fitness enthusiasts providing their expertise and results to a devoted following. Calum von Moger is the leading figure in bodybuilding in Australia. His 3.2 million followers adore his incredible physique and similar features to Arnold Schwarzenegger, who holds the title of Mr. Universe three times. However, he has branched out into the world of on-screen entertainment, appearing in blockbuster films such as Bigger and Generation Iron 2. After his success in bodybuilding, von Moger became the first bodybuilder to be featured in a modeling campaign for Gucci.
|Content||Beauty and lifestyle|
|Instagram Followers||13.9 million|
Wendy Ayche is a YouTuber from Australia who runs the popular Wengie YouTube channel. Her vlog channel, WengieVlogs, allows her viewers to peek into her daily life with challenges, tours, confessionals, Q&A's, and more.
5. Elise Strachan
|Content||Desserts and sweets|
|Instagram Followers||3.09 million|
“Life Is Sweet,” according to Elise Strachan, may always be made sweeter with dessert. Her YouTube channel, MyCupcakeAddiction, was her first step toward celebrity status. She now cohosts the popular Food Network program Sweet Smarts in addition to her own channel.
6. Chris Hemsworth
|Content||Lifestyle, career, travel|
|Instagram Followers||51.8 million|
Chris Roberts began his career as a child actor, moving between Melbourne and Darwin. When he was young, he got his big break in the business when he won a long-term part on Aussie soap opera Home and Away. In the early 2010s, Hemsworth made the transition to Hollywood and became a bona fide worldwide star when he was cast as Thor in the Marvel Cinematic Universe. Chris Hemsworth's 51-million Instagram followers make him easily the most popular Australian Instagram star, alongside seven-figure endorsement contracts with TAG Heuer and Hugo Boss.
7. Jessica Stein
|Instagram Followers||2.1 million|
According to Jessica's travel and fashion Instagram account Tuulavintage, seeing the world is how you can discover what you love. “Tuula”, which means “wind” in Finnish, perfectly describes her journey as she goes with the wind.
8. Kayla Itsines
|Instagram Followers||13.6 million|
Kayla Itsines is an Instagram and YouTube fitness expert from Australia who has created body-sculpting Bikini Body Guides exercise routines. Her Sweat with Kayla meal-planning and exercise app has helped her followers achieve the bodies of their dreams.
9. Nicole Warne
|Instagram Followers||1.9 million|
29-year-old Warne, one of the country's first fashion bloggers, has developed a reputation as a prominent style force and now collaborates with some of the world's major luxury brands, including Chanel, Valentino, Ralph Lauren, and Armani. She's been named on Forbes' "30 Under 30" list of influential people, and her main source of income is as a creative director, brand consultant, and ambassador for high-end brands.
10. Chloe Morello
|Content||Beauty, fashion, lifestyle|
|Instagram Followers||2.66 million|
Chole Morello, an Australian vlogger with a self-titled YouTube channel, shares her beauty and fashion looks as well as day-to-day inspiration and makeup advice on her online platform. Every week, she uploads fresh videos to her self-titled YouTube channel.
The influencers listed above are some of the most popular influencers in Australia today. From fashion to fitness, these influencers have amassed millions of followers and all seem to be on a path for success as they continue their journeys. Who's your favorite influencer?
If you want to read more interesting articles, follow the links below: